Marta Prado Larburu – PhD in Transnational Trade Law, MBA, and CEO of INCOTRANS, a leading consultancy in international trade and logistics, and DS4T – Digital Solutions for Trade, a pioneering startup offering a top comprehensive platform to integrate generative AI with trade expertise to optimize the entire global supply chain. With over 25 years of experience, she is an expert in international trade digitalization at the ICC (International Chamber of Commerce), one of the founders of the WISTA International Trade Committee and European representative for the 2020–2024 term. Senior consultant, professor, author, speaker, moderator and entrepreneur, she combines academic excellence with strategic innovation to transform global trade operations. Her extensive experience and proven leadership make her exceptionally well-qualified to moderate this third panel.