Marta Prado Larburu – WISTA 2025

Marta Prado Larburu

CEO DS4T – Digital Solutions for Trade and INCOTRANS – International Business Group

Marta Prado Larburu – PhD in Transnational Trade Law, MBA, and CEO of INCOTRANS, a leading consultancy in international trade and logistics, and DS4T – Digital Solutions for Trade, a pioneering startup offering a top comprehensive platform to integrate generative AI with trade expertise to optimize the entire global supply chain. With over 25 years of experience, she is an expert in international trade digitalization at the ICC (International Chamber of Commerce), one of the founders of the WISTA International Trade Committee and European representative for the 2020–2024 term. Senior consultant, professor, author, speaker, moderator and entrepreneur, she combines academic excellence with strategic innovation to transform global trade operations. Her extensive experience and proven leadership make her exceptionally well-qualified to moderate this third panel.

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Founded in 1917, the American Club is the only P&I mutual domiciled in the Americas. Awards like the Lloyd’s List Next Generation Shipping Award, North American Maritime Services Award, and the Seatrade “Investment in People” Award recognize its dedication to identifying as well as empowering local talent in all major shipping hubs and transforming that into valued protection for its membership throughout the world. That homegrown capacity gives the Club regional maritime know-how - available 24 hours a day - fluent in no less than eleven languages. It offers full mutual cover for P&I and FD&D risks, fixed premium insurance for smaller tonnage through Eagle Ocean Marine. The Club also boasts an unsurpassed safety and loss prevention program. Its rich reserves of expertise enable it to typically exceed the service expectations of shipowners and charterers both large and small. Local service providing global solutions steers the Club to service excellence.
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